GENESIS / 001

OWN SOMETHING FEW EVER WILL.

COMING THIS FALL

COLLECTED,

NOT CONSUMED.


Rarity creates premium collections designed to be worn and signature editions designed to be collected. Each release becomes part of the archive. Once it’s gone, it’s history.


CHAPTER ONE

GENESIS

Genesis marks the beginning of Rarity. Built on simplicity, permanence, and intention, it lays the foundation for everything that follows.
Crafted in Dust, Asphalt, and Black.

GENESIS COLLECTION

Genesis Signature Tee
GENESIS / SIGNATURE PIECE 1 of 25

Genesis Signature Tee

$44.99
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Genesis Signature Hoodie
GENESIS / SIGNATURE PIECE 1 of 25

Genesis Signature Hoodie

$64.99
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Genesis Sweatpant
GENESIS / COLLECTION PIECE

Genesis Sweatpant

$54.99
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GENESIS / THE SET

BUILT AS A SET. WORN YOUR WAY.

GENESIS HOODIE + SWEATPANT
Complete the set. Save 15%.
RARITY / SIGNATURE PIECES

EVERY NUMBER HAS AN OWNER.

Select garments within RARITY collections are designated Signature Pieces — individually numbered to permanently mark their place within that release.
Once an edition is gone, that version will never be reproduced in the same form.
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TWO WAYS TO EXPERIENCE RARITY

COLLECTIONS

Designed to be worn.

Rarity Collections represent the foundation of the brand — premium garments created with intentional design, quality materials, and everyday wear in mind. Each release becomes part of the archive.

SHOP COLLECTIONS →

SIGNATURE EDITIONS

Designed to be collected.

Signature Editions are limited releases created for collectors. Individually numbered, each piece marks its place within Rarity history. Once complete, the edition will never be reproduced in the same form.

EXPLORE SIGNATURE EDITIONS →